Present Condition and Contemporary Problems of Agricultural Marketing
نویسندگان
چکیده
منابع مشابه
COMMENTARY Science , serendipity and the contemporary marketing condition
Purpose – The purpose of this commentary is to summarise developments in the science of serendipity and urge marketers to pay more attention to the incorrigible incalculability of commercial life. Design/methodology/approach – Explains how luck is a crucial component of business success and argues, citing examples of Shelby D. Hunt and Ted Levitt, among others, that it is perhaps time to abando...
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ژورنال
عنوان ژورنال: Journal of Rural Problems
سال: 1979
ISSN: 0388-8525,2185-9973
DOI: 10.7310/arfe1965.15.145